Eta Sheidaei builds brands with precision, blending creativity, data, and tech. His career spans Google, Klarna, and McKinsey—shaping strategies that redefine industries and drive measurable impact worldwide.
First keynote
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Shaping global brands


Vision
A clear outlook on the future sets the foundation for meaningful transformation. Vision connects ambition with direction, shaping decisions and creating momentum. When guided by clarity and purpose, it turns abstract ideas into strategies that influence markets and inspire change.
Innovation
Breakthroughs happen when creativity meets technology and data. Innovation challenges convention, simplifies complexity, and opens new paths for growth. It is the driving force that redefines industries and ensures companies remain ahead in times of constant change.
Growth
Sustainable progress comes from discipline, measurable strategies, and precise execution. Growth builds on momentum, adapts to shifting markets, and scales beyond borders. It is the outcome of turning vision into reality and strategy into results that endure.
Impact
True achievement is measured not by words but by lasting change. Impact influences people, reshapes industries, and leaves results that stand the test of time. It is the legacy created when vision, innovation, and growth align into one direction.
Across global stages, his work unites strategy, creativity, and technology to shape the future of marketing. With deep expertise and a relentless drive, he empowers businesses to unlock growth, deliver measurable results, and create lasting impact.
Recognized for turning complex challenges into simple strategies that create measurable impact and long-term value.